A Proposal for GPW Recruitment
Foundations first. Marketing that fits.
Three months of discovery and groundwork, so the marketing that follows actually drives GPW forward.
Where you are
We don't run discovery calls for the sake of it. Here's what we picked up on.
There's an opportunity to get GPW's sector positioning clearer and more distinct, something Adam flagged as a priority, and one of the first things we'd work through together.
Marketing without an ongoing partner tends to happen in bursts. We'd change that with a steady rhythm of regular posting and activity across LinkedIn and beyond - building trust and relationships consistently, not just when there's time for it. This is exactly what the LinkedIn for Recruiters training is designed to support.
There's currently no ongoing web partner, so the site doesn't evolve as the business does. We'd look to understand how it's performing through the current analytics, then refresh it - working with your existing provider or independently - with copy and structure built to serve visitors properly.
Client relationships and testimonials are genuinely strong, the current website doesn't yet reflect any of that.
Individually, the team's LinkedIn presence isn't as strong as it could be, a missed opportunity when it's one of the most powerful tools recruiters have to build their own pipeline.
The plan
What we'll focus on over the first three months
The main areas of work we'll focus on to lay the foundations and move forward.
LinkedIn for Recruiters course
Designed and run by us, for everyone in the business. From content writing that doesn't eat into their day, to rewriting profiles so they're built to attract the right ICPs, not just read like a CV.
Website redirection
Working with Adam to refine exactly which areas GPW wants to push into, then partnering with your current web provider to get the site updated, with new copy written by Strawberry throughout.
Discovery, top to bottom
Sessions with Adam and the leadership team, but just as importantly, with individual consultants too. Understanding the business from every level, not just the top, is how we work out where GPW actually needs to go.
Brand messaging
Built from discovery with the team and Adam, new messaging that runs through the website and every piece of marketing GPW puts out. Not generic positioning, a clear answer to why GPW is different and how they do things differently, sharp enough to push them forward in the industry.
A strategy built for GPW
No template, no cookie-cutter plan. Built entirely on what discovery uncovers, so that by month 3 we're ready to go hard on marketing that's genuinely reflective of GPW's goals, not a generic playbook with their name on it.
Deliverables
3 months: discovery, foundations, direction
Discovery and direction
- Discovery sessions with Adam and the senior team
- 1:1 sessions with individual consultants
- On-site visit at GPW
- Initial website direction and sitemap
- LinkedIn for Recruiters training session 1
- Stock photo and video capture during the visit
- Ongoing support, picking up anything we can help with
Building the messaging and marketing assets
- Website copywriting across core pages
- LinkedIn for Recruiters training session 2
- On-site visit at GPW
- Stock photo and video capture during the visit
- Rebuild GPW's brand messaging from conversations with Adam and the GPW team
- Creating new LinkedIn marketing assets for everyone in the team
- Ongoing support, picking up anything we can help with
This messaging becomes the language that runs through everything, from new website copy to helping the team understand GPW's positioning and why it exists.
Real strategy, delivered
- Marketing strategy drafted from discovery findings
- On-site visit and strategy walkthrough with Adam
- Sign-off and recommendations for what comes next
- LinkedIn for Recruiters training session 3
- Stock photo and video capture during the visit
- Ongoing support, picking up anything we can help with
Moving beyond month 3
A real marketing strategy, built from everything we've learned, ready to take GPW forward with confidence.
Beyond 90 days
What happens after the first three months
By this point, your team will be posting on LinkedIn with real confidence: trained, consistent, and using real conversations with clients and candidates to fuel content that actually builds trust with the right people. Your website will be reshaped from top to bottom, built to reflect the business properly. And we'll understand GPW inside and out, your goals, your direction, what "next level" really means for you, enough to build a real marketing strategy, not a generic one off the shelf.
We hand you a marketing strategy matched to your goals, ready to move forward with. You're not locked into a contract with us, you're free to take it and run with it yourselves, or move into an ongoing partnership with us to make it happen together. This is exactly why we work in three-month chunks: fix the quick wins, build the foundations properly, and only then talk about what comes next.
What marketing could look like next
- Video production: Ongoing content for social, from short-form clips to client/candidate stories.
- Podcasting: A GPW-branded podcast, positioning consultants and leadership as genuine sector voices.
- Targeted newsletters: Separate campaigns for clients and candidates, keeping GPW front of mind between placements.
- Digital pitch decks: Interactive, trackable decks replacing static PDFs for client pitches.
- EVP campaign: Making it easier for GPW to attract its own talent, not just place candidates.
- Sector microsites: Dedicated landing pages per sector, sharper positioning and better search visibility.
Investment
One straightforward investment. No hidden extras, no scope creep.
Priced for teams of up to 10 consultants, happy to adjust for your headcount.
No 12-month contract
Most agencies want twelve months signed before they understand the business. We'd rather earn the next step, 90 days, real work in your hands, then a decision made on evidence.
£10,000
paid upfront
£12,000
split across three payments
Proof
We're very proud of the recruitment firms we've helped grow
Over the last year, we've partnered with Strawberry Studios and all I can say is that they've been absolutely brilliant to work with. The campaign that really stands out for me was the International Women's Fair, where we used a TENS machine so the men in the business could understand what period pain actually feels like - it was insightful, and it took off on LinkedIn. That's the kind of thinking Strawberry bring: genuinely creative ideas, not just execution.
I didn't want to be just another recruitment business in Leeds, I wanted to stand out. Strawberry put together a strategy I could actually visualise: to achieve X, we need to do A, B, C in between. What I found more and more was the value they added as a genuine creative partner, someone to bounce ideas off and execute high-quality, disruptive campaigns with.
What Strawberry bring is their creativity, flexibility and adaptability. We've put them in situations where they've had to think on their feet, and they've delivered every time. It's been a brilliant partnership, and one that will continue for years to come.
The team
A team built forrecruitment marketing
Next step